synchronize sources
keep research tools, media pipelines, warehouses, and enterprise apps aligned
consumer, census, economic, media, cultural, competitor, channel, and first-party data, curated into one governed market graph
acquire turns raw evidence into synchronized, secure, agent-ready, quality-scored data
keep research tools, media pipelines, warehouses, and enterprise apps aligned
control access, consent, suppression, encryption, and audit trails
normalize entities, persist lineage, and expose trusted context
surface drift, schema breaks, quarantine events, and freshness gaps
governed data operations for faster AI-ready decisions
visual mapping and domain setup
shared templates for new markets
validate, enrich, remediate
real-time and scheduled updates
reduce duplicates and conflicts
canonical truth by confidence
cloud, on-prem, hybrid
alerts for risk and breakage
demand, sentiment, spend, macro, culture, competitor, and first-party evidence become connected context
intent, loyalty, friction
local population context
spend and pressure
reach and resonance
topics and narratives
claims and launches
crm, sales, support
paid, owned, earned
integrations, workflows, and APIs keep trusted records usable across the enterprise
bidirectional system sync
stewardship and remediation tasks
governed API access
policy-aware agent context
one data foundation for marketing, insights, stewards, and agent operators
analyze turns the governed graph into scored consumer intelligence and activation
quick answers about the Acquire data layer
acquire is the platform's data layer. it captures, curates, governs, and synchronizes consumer, census, economic, media, cultural, competitor, channel, and first-party data into one governed market graph that AI agents can act on
eight curated domains: consumer, census, economic, media, culture, competitor, first-party (CRM, sales, support), and channel (paid, owned, earned), linked into a single market graph
every record carries lineage, freshness, permissions, and a reliability score before an agent acts. acquire applies four controls: sync sources, secure access, package data for agents, and monitor quality, so outputs stay defensible
a warehouse stores data; the market graph adds governance, consent, entity resolution, lineage, and quality scoring so AI agents inherit trusted context rather than raw tables